Founded in 2017, we are the ultimate one-stop-shop for the stylish generation of authentic fashion-lovers who deserve to see it first and wear it first.

From designs made in-house to stocking some incredible brands we offer affordable and on-trend pieces to all. We take centre stage and command attention. We work with some of the biggest players in the game from iconic O Beach to the biggest show in the world, Love Island.

We uplift and inspire our customers, encouraging wellness and advocating body confidence and equality - no matter your size, race, gender or bank balance. We are the brand who gives back and we’ve worked with some of the biggest and smallest charities out there. We want our legacy to be one of ‘giving back’ from charity, to the environment and of course our customers.

I Saw It First Promo Codes for October 2024