Founded in 1929 by Luisa Jaquin and Lido Panconesi with the opening of the eponymous concept store in Via Roma in Florence, LuisaViaRoma grew under the managerial direction of the founders’ grandson, Andrea Panconesi, who holds the title of President, while his daughter Annagreta is the Creative Director of both the website and store. Online since 1999, today the company invoices over 90% from its online sales.

In 2021 Style Capital, a private equity fund specializing in fashion and lifestyle brands represented by Roberta Benaglia, invested €130 million in the company. The strategic partnership aims to accelerate the growth of the luxury e-tailer in its main markets and to support its plans for international expansion. Leading the ambitious project is the new CEO Alessandra Rossi, a top manager with over 20 years of experience in the fashion e-commerce sector.

At the end of July 2023, LuisaViaRoma announced Tommaso Maria Andorlini as the new CEO. This appointment aligns with LuisaViaRoma’s long-term vision and growth strategy. By joining forces with the Florentine manager and entrepreneur, the company aims to affirm its position as a leader in the fashion/luxury market and utilize influential synergies to benefit both customers and partners.

Luisa Via Roma Promo Codes for October 2024