Lululemon was founded in 1998 by Chip Wilson in Vancouver, with its first standalone store opening in November 2000.^[5]^[6] In 1997, Wilson had been doing yoga and had an idea to make yoga apparel for women using a proprietary skintight fabric he developed to enhance their appearance.^[7] Wilson deliberately chose a name with multiple 'L's to sound Western to Japanese buyers, who often have difficulty pronouncing the letter, and that the name otherwise "means nothing". He later remarked that,

The reason the Japanese liked [my former skateboard brand 'Homeless'] was because it had an L in it and a Japanese marketing firm wouldn’t come up with a brand name with an L in it. L is not in their vocabulary. It’s a tough pronunciation for them. So I thought, next time I have a company, I’ll make a name with three Ls and see if I can get three times the money. It’s kind of exotic for them. I was playing with Ls and I came up with Lululemon. It’s funny to watch them try to say it.^[8]^[9]

Lululemon Promo Codes for October 2024