The company was established under the original name Go2Arena in 2010 by Bartosz Skwarczek and Dawid RoÅ¼ek in Rzeszów, Poland^[8] as an online video game retailer. The enterprise primarily catered to young gaming enthusiasts constrained by their disposable income. Skwarczek^[9] noticed a significant shift in consumer preferences, with digital versions of games gaining precedence over physical copies. In response to this evolving trend, the company strategically pivoted from being a single distributor to a global marketplace by the end of 2013. As a result of this transformation, G2A Marketplace was launched in 2014.

In 2015, G2A expanded its portfolio by introducing new digital assets alongside its flagship marketplace.^[10]

In December 2016 G2A became the title sponsor of the Exhibition & Congress Center in the Subcarpathian Voivodeship of Poland, located next to Rzeszów International Airport, which was renamed the G2A Arena.^[11]^[12]

In 2017, G2A partnered with Microsoft to use Azure cloud technology on G2A Marketplace.^[13]

G2A Promo Codes for September 2024