In most cases it was just the beer talking, but Rob decided that he would actually do something about it. Sensibly deciding to tackle something he knew about, using knowledge he had gained from the family business, he settled on garden machinery.

And so, in 1999, MowDirect was born.

Rob trawled conferences, attended trade fairs, visited dealerships and consulted industry figures and, everywhere he went, he was told he was totally wasting his time and nobody would ever want to buy a lawn mower online.

Unperturbed, Rob gathered garden machinery specialists and dedicated professionals around him who shared his passion and aim. That aim was to provide more than just a sales cart.

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