MuscleFood was founded in 2013 by Darren Beale.^[3] They initially targeted only the bodybuilding community, but it soon expanded to reach the customers in the UK and Europe which included celebrities and sports people.^[4]^[5] In 2015, MuscleFood launched the first protein pizza in the country.^[6]^[7] They signed the contracts with the three supermarket chains Sainsbury’s, Co-op and Spar to sell their products and also start selling their products online.^[8]^[9]^[10]

In January 2018, MuscleFood received £10 million funding from BGF to expand the business internationally.^[11]^[12]^[13]^[14] In the same year, MuscleFood's entered into health and exerciser market with the launch of Do The Unthinkable programme.^[15]

Muscle Food Promo Codes for October 2024